> The words "good" and "very bad" indicate that the world is less important to that person than themselves. I'd be okay with a bit of personal harm if it helps against climate change.

Yeah, no shit? We're not ants in a colony. I think you're pretty stupid if you're alright with harming yourself while achieving nothing. If you wanna risk your life for a cause then take direct action, eating processed slop and pretending to feel good about it is only gonna make both your world and mine shittier.