so, tie content to domains. A domain vouches for content works like that content having been a webpage or email from said domain. Signed hash in metadata is backwards compatible and its easy to make browsers etc display warnings on unsigned content, content from new domains, blacklisted domains, etc.
benefit here is while we'll have more false negatives, unlike something like this tool, it does not cause real harm on false positives, which will be numerous if it wants to be better tham simply making someome accountable for media.
AI detection cannot work, will not work, and will cause more harm than it prevents. stuff like this is irresponsible and dangerous.