"Big data" has been and continues to be transformative. It's part of why we are in this current AI cycle. After each fad passes, what remains forms the foundation for the future. This sums it up:

> The economy functions in cycles just like any other ecosystem - we didn't stop building Internet companies after the dotcom bubble popped. If anything, it eliminated uncompetitive species (companies) while opening up ecological niches (markets) for those with the fitness capable of exploiting them.