"Arm neural technology is an industry first, adding dedicated neural accelerators to Arm GPUs"

HiSilicon Kirin 970 had an NPU in like 2017. I think almost every performance-oriented Arm chip released in the last 5 years has had some kind of NPU on it.

I suspect they are using Arm here to mean "Arm-the-company-and-brand" not "Arm the architecture", which is both misleading and makes the claim completely meaningless.