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At the bottom of the page, it looks like this is a giveaway for August, and that there were OP-1 giveaways in June and July. The OP-1 is their flagship synthesizer.

Makes me wonder if this is starting a press cycle for something they'll release for sale in the nearish future.

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Not giveaways, but it was instead a "name your own price" discount that allowed you to pay as little as $1399 and as much as $9999 (your choice) for an OP-1. What's bizarre is throughout the month of July, the OP-1 Field was completely SOLD OUT. And it felt pretty galling to their customers they would have this "name your price" promotion continue into July with the same device as the previous month - most people expected them to switch up which item would get the discount. No one was able to purchase an OP-1 from July 1 - July 31 at any price on their site.

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