What's old is new again. Get those soft skills warmed up and go out and shake hands.
He landed the local job first by going to a career fair that I randomly discovered on Twitter. Affected the whole trajectory of our life.
With hundreds to thousands of people spamming every job posting under the sun the second it is posted, just getting your credentials read by a human is a major barrier right now that career fairs help alleviate.
Typically, attending companies are listed (or you can ask an organizer for a list). Do some quick searching and type up a summary.
Company name. What they do. 1-2 questions. Emphasis on companies you've never heard of!
You'd be amazed how many doors open when you walk up to a recruiter for a small, specialized company and know exactly who they are and what market they're in. (Remember: that poor person has probably spent all day explaining that to everyone else)