If someone was shopping around for a Kodak product, saw that original article, they likely decided against Kodak. I personally wouldn't feel comfortable buying a product from a company close to bankruptcy - because if anything goes wrong, no warranty, replacement parts, etc..
I really don’t know what they were going for approving it on an air purifier.
Even hundreds of dollars for a camera is not “throw away money” for a lot of people..
If your living depends on the camera, you're probably not buying Kodak anyway, since in that case you're buying more into a system, which Kodak doesn't have.
If you're an amateur, it's likely that it will outlive its warranty anyway, so it doesn't make much of a difference. Also, since there's no "system", grabbing a different one isn't that expensive financially.