The irony is that Kilo itself is playing the same game they're criticizing. They're burning cash on free credits (with expiry dates) and paid marketing to grab market share -- essentially subsidizing inference just like Cursor, just with VC money instead of subscription revenue.
The author is right that the "$20 → $200" subscription model is broken. But Kilo's approach of giving away $100+ in credits isn't sustainable either. Eventually, everyone has to face the same reality: frontier model inference is expensive, and someone has to pay for it.