"Don't you want them to use it more securely, and with enterprise AI features?"
etc. There's a laundry list of features enterprises care about, better spelled out in the sibling post.
You really have to know who you are talking to and their motivations before you know what the right sales angle is.
One of them put in a bid to Cisco and got a reply back saying something like they were working on it but having some issues with the birds.