"If they already use it, why should I buy it?"
It sounds like a trivial question to answer, but it just exposes the level of detachment that exists between who makes the purchase decisions and its users in SME context.
It sounds like a trivial question to answer, but it just exposes the level of detachment that exists between who makes the purchase decisions and its users in SME context.
etc. There's a laundry list of features enterprises care about, better spelled out in the sibling post.
You really have to know who you are talking to and their motivations before you know what the right sales angle is.
One of them put in a bid to Cisco and got a reply back saying something like they were working on it but having some issues with the birds.