"I believe web is the ideal platform for MVP, it's open to everyone, you can release at will and you can measure analytics easily."

Really heartening to hear someone who has taken an idea and made it a reality say this. As someone who is just embarking on attempting to convert an idea that moves me into a real, usable thing, this is invaluable advice.

Initially I was hell-bent on trying to make a mobile-first — perhaps mobile-only — version, but in researching lean startup methodologies with my teammates (as well as noting our own inexperience in what we were doing), we came to the conclusion that it might be easier to test our idea and iterate it more rapidly on the web. This was initially a somewhat unsettling conclusion for me, but your experiences are reassuring.

Thanks again for sharing. Really great advice.