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Not the OP, but I have a similar dilemma. I'm currently sitting on a SOTA ML model for a particular niche. I'm trying to figure whether I should try selling it to the incumbents (in some shape or form), or if I should publish a paper on the techniques, and/or if I should OSS it.

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IMO if you think you can sell to users within the niche, you can publish a blog post of benchmarks and that'll serve as strong technical marketing for your niche.

It also keeps open the option to sell to an incumbent (possibly helps maximize the value of that option as well).

Find some VCs that have funded similar projects and see if they think there is a market and if they would fund it.

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