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That's not what I mean. They could release a new integrated service, do something with the sound, make the thing out of some new material.

They almost certainly have something their sleeve to hype that they can claim competitors don't have. If they just make the screen bigger and some minor changes to the case, they will just be seen as playing catch up.

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> They could release a new integrated service, do something with the sound, make the thing out of some new material.

Those are all relatively absurd examples. They tried the integrated-service route with Ping, and it was an unmitigated failure. What could they possibly do with the sound or the material?

Something tells me I'm going to be severely underwhelmed in a week or so.

They weren't intended to necessarily be good examples. By an intergated service, I meant something like Siri.

What about squeezing the device as a user input method, squeezing the sides could unlock it.

They need to do something unique like a small always on screen on the back to show statuses.

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