I'm engaging in a bit of reductionism, but from my personal experience this comes after 2-3 decades of targeted marketing that shifted pretty much all concepts related to femininity or polite society into the lens of "gay and weird" for boys. Then, that lever is applied to push the ideas of a return to a (fake) hyper masculine past, and that women (who are "gay and weird") need us (the hyper masculine men) to survive.
When reality and the progressive values of women meet these beliefs, the figure heads use that conflict itself as a lever: "See? Everyone is against you and preventing your happy life."
Then they try to sell them supplements or religion. Or sometimes just a Nazi / crusader Pepe meme.
And the result of this is crushingly sad. I am empathetic, I have personally experienced the pull of this vortex as a child and young man. It's genuinely hard to swim against it's pull because it offers such easy answers.
But these men are less socially capable people, have worse education outcomes, have to overcome gross beliefs and a sense of entitlement that comes along with them; and, of course, the identity crisis of never meeting such expectations. This has rippling effects for society which are equally upsetting.
Anyway, I'd recommended the video series "The Alt Right Pipeline", which also has some good information and resonated with my experience growing up. They're better at explanations than me anyway.