If there's an article you want to read, and the ToS says that in between reading each paragraph, you must switch to their YouTube channel and look at their ads about cat food for 5 minutes, are your going to do that?
I never really minded magazine ads or even television ads. They might have tried to make me associate boobs with a brand of soda but they didn't data mine my life and track me everywhere. I'd much rather have old fashioned manipulation than pervasive and dangerous surveillance capitalism.