I don't understand. For you to see the message, you have to click on the link. Your clicking on the link must mean that the link is active, since it is getting clicks. So why is the link being deactivated for being inactive?
Apparently they measured it once by running a map-reduce or equivalent.
I don’t see why they couldn’t measure it again. Maybe they don’t want it to be gamed, but why?
But just a guess.