Also common in certain parts of the watch and jewelry markets.

If you go to the Rolex subreddit, it's full of people getting waitlisted for watches they want to buy and excitedly posting when they finally "get the call" from the dealer — sometimes years later — that they are now allowed to buy the watch. It's a common "strategy" to buy lesser watches to ingratiate oneself with the precious Authorized Dealer™ demigod so that one day you might be able to buy the watch you actually want.

Go search /r/rolex for the phrase "got the call" and prepare to cringe.