Building a halo product that attempts to compete in a luxury niche is very different from running your (whole) business like a luxury niche leader.

We see similar cases with the highest end Chevrolet Corvette. If you look only at statistics and performance numbers, they are arguably competitive, but cheaper. But GM intends to sell as many Corvettes as they can. They do not particularly restrict them in quantity or with a particularly inflated price that represents their role as a status signal or unobtainable luxury piece.