I taught myself how to service Swiss watches this month. It’s a very difficult skill (I failed).

The people who did the training and have the surgical ability to fix a Rolex deserve $1000.

An elaborate precision machine that is 35mm across and hand-built over a year (so they say), it makes sense that “cheap” Swiss watches are $9000. Rolex retails for 2-4x of that due to brand cachet and artificial scarcity, even though they are by far the highest volume manufacturer.