This sounds a bit like hyperbole. People don't die from startups.
I have personally ended-up in the hospital with intense palpitations due to a combination of stress, lack of sleep and dehydration all as a result of business issues. There's nothing wrong with me or my heart, today I regularly swim 1500m and participate in Master's competitions and training. Over time I learned to deal with business stress in various ways (swimming is part of it).
So, yes, it isn't military service but don't make the mistake of thinking that stress-related disorders --and even death-- are monopolized by soldiers.