I've heard this idea in several forms, and it's not what I think most people want.
I don't want to live in a world where everything is trackable to a stable identity. Since the stable identity is ultimately trackable to your socual security number, this is essentially a world in which all of your online activity is trackable to your SSN.
You can see why this is valuable to some people. And if you want to monetize everyone's data it's an important first step.
But it's firmly in the authoritarian camp where everyone is monitored and tracked. And that I think is still contrary to how most people want to live their life.