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Comment by matznerd | Hacker News Reader

PUT MORE ADS! In between each row should be an ad unit! Contact all the Food Truck owners and get them to put up an ad on a monthly basis. Food Truck owners are relatively easy to sell to (I have experience here) because their business is small. Take that money and reinvest it back into generating traffic and build your own list of food truck customers and then charge for blasts etc...

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Fair enough! I'm writing a Stripe page to allow food truck owners to buy a 'priority listing.' It's currently set at $100/month and you are put in the top row. I'm thinking of dropping it to $20/mo. Any input on pricing?

Since you have 4 cities, you can test different prices in each. $100 sounds a bit steep for a food truck unless you can guarantee ROI for them. I think it would be smarter to just add more cities and keep the price lower.

I would try something like $25 a spot and try to make them sign a 3-month advertising contract. If they balk, just remember you have 30 other food trucks and only 3 spots. This makes more sense if you had a good amount of traffic.

Multivariate testing? Now you're talking.

I am considering a lower pricing tier for a menu. Currently only St. Louis has a couple menus, because curating and formatting the menus is a pain.

thinking the paid version would depend on local competition. Pay more to get more if you have a lot of competition. if low competition, they would pay less for the ad. You can determine which truck should pay how much based on geospatial statistics if you have a location for each truck (let me know if you have any questions about this). also, my brother in law has 2 food trucks on a Hawaiian island - and there are plenty here in California, so I hope you will add more locations.

Impossible to offer pricing advice without knowing about your traffic. Done right, you are offering a fairly valuable form of advertising and one that restaurateurs understand well.

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