edit: Well, a feature checklist and $50,000 worth of sales dinners, games of golf and "gifts that do not violate the professional ethics rules of the company buying said tool."
Apple's mantra is selling a $1 piece of software to 10,000,000 people who require a simple piece of software.
The two are perfectly valid. In fact the latter would not exist if it wasn't for enterprise software (such as CAD systems, inventory, supply chain management etc).
This happens all the time in the "enterprise" world. Whether it's sold by IBM, BMC, etc etc.
Don't conflate "enterprise" software with anything complex or intelligent. It's typically some of the worst software you can find.
It's not all like that. You've been stung by a shitty purchasing and architecture team, probably put together from people who've ascended the ranks to the point they no longer understand the technology and want to suck up to management and wheel around the country in a company rollerskate with a ThinkPad and a caffiene problem. These are called ivory tower architects or as we call them: asshat-itects.
Enterprise should mean certain guarantees about scalability and reliability and ability to adapt to the organisation.
If it doesn't, you've bought a lemon, not a piece of enterprise software.
Note: there are more lemons than not so you have to be careful.
Are you saying that Apple is succeeding because their customers are their users?
Or are you claiming Apple software sucks, and every ipad sold was a gift?
Yes, and they have different priorities than the CTO or IT manager, who may select enterprise software by feature checklist (or other priorities) rather than end-user experience.