Is this true? Most software devs would like to. But I think business is more interested in spee which pushes errors to the right. Which seems to be more profitable in most software. Even stuff thats been around for a decade(s).
it's all part of the shift left ideology. (same with security, you cannot really add it later, same with GDPR and other data protection stuff, you cannot track consent for various data processing purposes after you already have a lot of users onboarded - unless you want to do the sneaky very not nice "ToS updated, pay or die, kthxbai" thing [which is what Meta did], etc.)
... of course this usually means that many times people want to go from the "barely idea as a Figma proto" to "mature product maintained by distributed high-velocity teams" without realizing that there are trade-offs.
shift left is makes good business and engineering sense and all, as it allows you to focus on the things that work, but it requires more iterations to go from that to something mature.