There's always the other, less visible but more lethal attack front..
the CFO whispering in the board's ear about chargebacks.
I think what we need to get a handle on is guys, or gals, telling their spouses, "Oh I have no idea what that charge is doing on our card!?!?!"
Of course it's going to be disputed. We need some method of attribution that is definitive. So that people can't go around doing that any longer.
Make no mistake, these companies are about money. Morality or no morality, if you take chargebacks reliably back in hand adult content would likely show itself to be more profitable than nearly every other segment of their business.
Would there still be a line? Absolutely. But it would be a line that nearly everyone would be in agreement with, and the line would exclude nowhere near the amount of content it does today.