I echo the parent comment. I'm really on a Proton user for email and VPN. The quality drops off rather quickly after that. Calendar, Drive, Pass, and Wallet are all adequate at best; their primary selling point is not being Google rather than being particularly well built or supported. I would rather see them focus on being a truly competitive ecosystem.
I'm also not terribly impressed at the way they've positioned Lumo as a separate service from the existing Scribe AI features, and so conveniently not part of Ultimate plans.
[1] https://en.wikipedia.org/wiki/List_of_most-visited_websites
But there's also huge competition. You're not going to out-spend Google or Facebook or Apple or OpenAI or Baidu or Alibaba easily. And the likes of Google may have been caught napping a few years ago, but they've since woken up.
Still, I guess it's probably good for attracting investors, regardless of long-term profitability.
You don't need to crush your competition and drink from their skulls while squeezing every ounce of money out of your customers. You could just do something, be good at it, and be sustainability making a month-to-month profit instead of chasing exponential growth at all costs
:(
You have $100 then, and where will you put the money. Will you give money to Sam Altman, who says, great I'll give you $105 because we're "sustaining" and not chasing profits at all, or to Sundar Pichai who says I'll give you $120 beacuse we're prioritizing growth.