This is huge because it allows for all kind of use cases that it is not really possible with IBAN. For example, I just bought 3Dmark to test my new PC in Epic Games store using Pix, and my transaction was authorized almost as fast as if I had used a credit card. People in Brazil use Pix in day-to-day transactions like you would do with physical cash, so Pix also reduces the friction if you just want to start a side hustle (e.g., instead of accepting just cash or going through the trouble of getting a payment terminal, you can accept either cash or Pix and almost everyone is happy).