I loved our XC90 (non electric) but one day rainwater began pouring in through the windsheild behind the rear-view mirror. It quickly got into the electrical system and nothing worked reliably after that. Volvo absolutely refused to fix it, or acknowledge that there was a problem, despite hundreds of posts pointing out similar window leaks. Was very disappointing.

This is why it is of crucial importance for companies to take things like this seriously. A customer complaint can quickly become a crisis and lead do serious damage to the brand.

Anyone with any training in crisis management would immediately refund the purchase price, apologize and offer a discount on a replacement.

The negative publicity of this post alone has cost the company millions in customer goodwill.