"99.9% of our passengers don't break the rules, they don't get penalised. The 0.1% of the guys who delay the boarding process, the guys who are there delaying the departure of the aircraft because their bag doesn't fit in the overhead (cabin), they are going to pay and we're going to eliminate them."

Somehow I doubt the compliance rate is anywhere near 99.9% -- that's roughly 1 passenger breaking the rules every 5 flights? Would they really be investing so much (including having the CEO spend time on air to rant) in catching the delinquents if that's the scale of the problem?

As someone who mostly follows the rules, the thing that really bothers me about Ryanair and the like are, I'll get to the airport at least 2 hours early as I'm supposed to, and then there'll be a massive hour+ long check-in queue (which I have to wait in just to show my passport, even if I'm not checking bags, since online check in never seems to work when I need to enter passport info), and all the while they'll have staff shouting "Anyone going to <destination of flight that closes boarding in 20-30 minutes>?" and shepherding those passengers to the front of the queue. It irritates me to no end -- why the hell should I bother arriving early if I'm just going to be punished with a longer wait for it?