Do not heap too much praise on Samsung - they have a very chequered history.
Do not let Apple's reprehensible behaviour in this instance undermine the value that Apple has added in other ways. I would still consider buying an iPhone - and I recognise Apple for their unique talent in high polish of a product.
I just want fair competition - I'd love Apple to think and act the same way.
Why would they give a flying fuck what you would "love them to be" if you still shovel fistfulls of money at them?
And thinking that this isn't exactly what Steve Jobs wanted to do had he lived is ignoring his explicit statements on the subject.
All of this garment rending and teeth gnashing seems to be due to people getting far too emotionally invested in the companies involved. Apple is just a company, its products won't fill the hole in your life. Samsung too is just a company, not some Quixote tilting at windmills.