As a vegetarian, the problem with Beyond Meat (and other such products) is that they're too close to the original. I'm a vegetarian; I don't want to eat meat. If what I'm eating tastes too close to meat, I begin doubting it. It has happened several times in the past where I've been served (real) meat when I explicitly asked for a non-meat version (e.g. "beef burrito" instead of "bean burrito", etc.)

This is why I avoid Beyond Meat (and Impossible) products: too close for comfort.

Vegetables and grains have a great taste in themselves; they don't need to imitate meat to be tasty!