Then from a purely rational and self-interested citizenry would hold any economic agents on the hook for future cleanups of land, water or air.
And even if they/we were purely rational, there's the intractable problem of measuring the cost of future cleanups stretching into forever.
Plus the danger (certainty) of corporations paying out their current executives and then declaring bankruptcy.
So is a "purely rational economic agent". Nothing about it is real. It's a model.