They changed their target market segment to lean into the “discards their furniture in less than 5 years” ICP, and they also heavily optimized for shipping (eg their bottom-end Kallax is now actually made of corrugated cardboard instead of plyboard, strength-to-weight is amazing, but still less durable).
So both are true, that they still represent “good value” in a dollar-per-value sense, but also lowered their absolute quality. (This is the exact point OP is making.)
I appreciate it for what it is but consumers really need to understand what they are buying.
If the tier changes without some sort of inflection, you perceive it as degradation of quality.
Not a good example. Arizona tea is held in high esteem only because it never went up in price. The beverage itself has always been of a clearly dubious quality.
I ended up going to a local store, finding an unfinished bookshelf that was able to paint to my liking. It was absolutely a BIFL find. Another I bought at a close-out sale.
There is no one suggestion, but rather piece things together. This was about a decade and a half ago, and it seems that everyone is hustling so good deals are hard to find.
Well, that isn’t necessarily a bad sign I guess.