in fact value is created in every transaction: someone sells something for more money than it's worth to them and someone buys the thing for less money than the thing is worth to them (otherwise the transaction would not occur)
Lots of transactions actually destroy value, they just do so in a way that externalizes this cost.
A good example is advertising: companies are incentivized to dump all available resources into marketing, because those who don't get out-competed by those who do. It is a winner-takes-all game where the strategy that maximizes global value is nowhere close to being a Nash equilibrium.
A more extreme example would be hiring someone to go rob a bank. No value is created (lots is destroyed) but both parties to the transaction come out ahead.
Doesn't this assume perfect information?
Edit: concrete example. https://en.wikipedia.org/wiki/Lemon_(automobile)
Edit2: metaphorical example. I have a very valuable bridge to sell you. Just hope the value you receive isn't different than the value you perceive at transaction time. https://en.wiktionary.org/wiki/I_have_a_bridge_to_sell_you