In most implementations of generative AI, as of today, the use case is as a feature. People don't buy features, they buy products. If your company is built solely on this hot button you better be sure you either have some IP backing it up, are building and own it (models), or are the best mouse trap for your target market. Because, I'm watching an entire industry segment all show up with slight iterations of the exact same thing and those things are not great. They're unreliable and mostly mediocre.