I'm torn. I see lots of value in reading (for both kids and adults!), but at some point, there also needs to be emphasis on doing.
On the other hand, doing is a totally different skillset.
I'm not against reading just that it's very unlike doing something in general.
Reading can be active, if I'm taking notes on nonfiction its a somewhat active process.
Reading can be passive, if I'm cruising on a fiction book.
It's the same for adults. We blindly praise reading, but much of it belongs on the shelf at an airport bookstore, it's not particularly challenging or informing, and it might as well be video games or TV.
They should also replace lunch period with a "life" period. I see a lot of kids sitting around eating, getting fat, but kids need experience in real life; eating will get them nowhere.
The whole show is to motivate people to want to pick up a book, which to me sounds like an emphasis on doing.
If you’d replace this with posters or shows that just say “READ A BOOK”, it would not be as effective.