Note there is a slice of B2C products that are sold like he is thinking. I wanted a subscription to Polypane, got a free trial and ultimately my administrative assistant punched in our P-card number to their web site. I had to fill out paperwork to satisfy one of New York’s largest private employers, but the burden was all on me —- though there would have been no free trial for a product that didn’t exist and the paperwork wouldn’t have been so simple if it didn’t.