Performative environmentalism, standard operating procedure for every big company. Shift the blame onto the consumer, make them feel guilty because they set their screen timeout to to more than 5 minutes. Gamification is a great tool for making people feel pressured and guilty but with plausible deniability for the company.

Meanwhile, build database centers at incredible scale to run AI and force it into those same consumers in every way possible, but never tell them how much power that wastes.