1. It is partly because the typical metrics used for software development in big corporations (e.g., test coverage, cyclomatic complexity, etc) are such a snake oil. They are constantly misused and/or misinterpreted by management and because of that cause developers a lot of frustration.
2. Some developers see their craft as a form of art, or at least an activity for "expressing themselves" in an almost literary way. You can laugh at this, but I think it is a very humane way of thinking. We want to feel a deeper meaning and purpose in what we do. Antirez of redis fame have expressed something like this. [0]
3. Many of these programmers are working with games and graphics and they have a very distinct metric: FPS.