> I have a few die hard Apple friends (Non-professionals) that have recently got so frustrated with being pushed into corners that they have given up the fruity ecosystem altogether.

I'm nearly there myself. The problem is, and what the EU in theory is trying to solve, is there's no real competition. My choice is Apple, which while an anti-competitive PITA, provides some real nice quality of life features and some privacy protections, or Android which can be a mixed bag from needing to connect every new phone to my computer and use ADB to get rid of crapware, or Pixels where Google is increasingly expanding Gemini's tentacles into every aspect of your life to harvest data all while taking actions to slow down Graphene OS by limiting access to device trees.

Linux is fine enough on the desktop, but for everything else? (Phone, watch, etc.) I can either live within the walled garden and just accept it, or take my pick of crapware loaded devices, or sketchy vendors that don't patch their stuff, and have all my data sold to the highest bidder.

We desperately need more competition in the mobile & wearables space, and I don't mean many different flavors of Android, I mean more competitors that care about user experience, preserve your privacy to an extent, and aren't using the platform as just yet another way to serve ads and harvest data.