Sounds like a deliberate attempt to avoid spinning up Redis, Kafka, or an outbox system early on.. and then underestimated how quickly their scale would make it blow up. Story as old as time.
I like that. Sounds like a synonym for "Platform Engineering". :-)
I remember being amazed that lambda architecture was considered a kind of reference, when it looked to me more like a workaround.
We like to build IT cathedrals, until we have to run them.
There is work happening currently to make Kafka behave more like a queue: https://cwiki.apache.org/confluence/display/KAFKA/KIP-932%3A...