Screwing the other side is far easier to sell than having things be good for the average person. Some pretty gross displays of greed and hypocrisy.
There are enough of open letters from the local Russian-descended population to the central papers that complained about such policy, and even more articles in those papers as the response that declare that yes, the Party absolutely wants to stamp out the Russian cultural influences from the national republics because otherwise there is no chance to build the socialism, so if the not quite politically correct workers would please stop complaining so much and keep in with the Party line, thank you — or else. Thankfully, until the mid-30s that "or else" was mostly sacking from the current place of work and expulsion from the Party.