There’s probably a niche for people who like their AI to have certain MAGA-style traits, but it’ll never get a big market share like this.
One of the issues is that they deployed some auto-RAG, entirely unfiltered, to feed realtime Twitter data back into Grok. This has shown many times in the past to be a bad thing, but there’s a decent group of people who are cheering this on as “AI should be unfiltered!”, as they believe other AIs to be biased and this to be more “pure”.
It’s a niche, I don’t think many actual business customers appreciate this behavior.