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Can you explain how a solution based on UTMA account is a better solution compared to a 529-based solution. 529's seem to have much better tax advantages when the primary focus is saving for college (which I assume will be the primary audience for your service).

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Jeff - Founder/CEO A UTMA can be used for non-education expenses without a penalty. Gains, to an extent, on the account can also be offset by the kiddie tax exemption. We will be providing the education and tools to explain this and make it as easy as possible. A family could also pair a 529 plan and a TrustEgg account to save.

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