Jeff - Founder/CEO - This will all be made clear. It's a UTMA and very easy to use. We will also be handling everything behind the scenes. Saving for your child can be complicated, but that is what we're going to change.
Can you explain how a solution based on UTMA account is a better solution compared to a 529-based solution. 529's seem to have much better tax advantages when the primary focus is saving for college (which I assume will be the primary audience for your service).
Jeff - Founder/CEO A UTMA can be used for non-education expenses without a penalty.
Gains, to an extent, on the account can also be offset by the kiddie tax exemption. We will be providing the education and tools to explain this and make it as easy as possible.
A family could also pair a 529 plan and a TrustEgg account to save.