However, if he actually believes them, and if Groupon really is "absolutely disgusting," why would have he not only given advice but retained shares in in the company? Personally, I don't even give free advice to things I think are "absolutely disgusting" unless it is to clean up before talking to me, and I'm not sure why we should expect anything different from Jason.
Like I said, I'm open to the idea that Jason is simply exaggerating to set his "slow company" apart from the pack, but if I'm going to write a critique it is going to have to be with the words on the page, not my idea of what is going on in Jason's head.
edit: will accept a third possibility, that Jason's ideas have grown stronger as he has witnessed Groupon from the inside.
2nd edit: "invested" -> "retained shares in"