The whole point of publication is so that humans can read it. Robots not so much, especially if they're not paying customers. This is the distinction between how the web works technically and how it works socioeconomically.

This is the next iteration of things like the news snippet case. Publishers are not happy that Google crawls their content (at their expense) and then republishes it on their own site, while serving ads around it and getting user data, without cutting in the publisher who originally made it. And, for what little it's worth, owns the copyright.