Morality and law are completely disjoint. On a Venn diagram, it's two circles separated by about a lightyear or so.
What? They couldn't be more closely connected. In a democracy, laws are to a large extent a reflection of the wishes of the voters, and voters want what they believe is moral.
It's true there's no casual relation in the other direction, if that's what you mean - law does not define morality.
At first I thought of advertisers, but that is not relevant here, right?
But maybe it's not just legal liability but bad press too.