They’re not trying to satisfy customers: they’re answering shareholders. Our system is no longer about offering the best products, it’s about having the market share to force people to do business with you or maybe two other equally bad companies that constantly look for ways to extract more money from people to make shareholders happy. See: Two choices of smartphone OS, ISP regional monopolies or duopolies, two consumer OSes, a handful of mobile carriers, almost all available TVs models being “smart TVs” laden with spyware…
(I’m speaking from the US perspective, this may not be as pronounced elsewhere.)