I don't think the American small business owners are interested in making bullshit. What you need to do is fully destroy the middle class until you've got an air gapped lower class bent to your will building human doggy beds.
>making bullshit
Make things that empower people and give them the ability to be class-fluid. That's what the world really needs, after all.
The problem is: by the way you were raised, you have become deeply brainwashed into the social norms of your class for decades. Becoming class-fluid means getting free of this whole brainwashing, and then get a brainwashing for your destination social class. This also implies that you have to give up all your friends (if you keep them, they will back-brainwash you into your old habits; additionally, by the reprogramming these old friends will be unable to get on with you anymore because you have become a "different person" for them).
Thus, I believe only very few people want that.
Embrace differing views. It can be done in a way that makes everyone win.
We just need to accept that everyone with a dog will need to purchase an $800 bed for their dog. Or since that is obviously untenable, charge billionaires $8 million to buy a bed for their dog.
At this point you might be unsure if this is sarcasm or not. Which is pretty telling about the state of things.